Saturday, July 22, 2006
Winning The battle Against Click-Fraudsters
The best prevention against any conspiracy is to expose it. The Pay-Per-Click (PPC) advertising programs have been of great benefit to many publishers and advertisers. Like anything that spins money, it has naturally attracted a horde of fraudsters who indulge in fraud clicks. We believe that the battle to drastically minimize the growing incidents of PPC click frauds can be won with technological innovation and educative programs to enlighten the practitioners, via exposure of their of their tricks and designs from news and happenings in the industry.
We would collaborate with Google Adsense and other PPC programs to expose this tendency that threatens the integrity of online publishing and advertising industry. That is what we have set ourselves to achieve, as we join in the battle rid our industry of this growing menace. We welcome all efforts and information by publishers and advertisers alike, to send these fraudsters out of the market.
The best prevention against any conspiracy is to expose it. The Pay-Per-Click (PPC) advertising programs have been of great benefit to many publishers and advertisers. Like anything that spins money, it has naturally attracted a horde of fraudsters who indulge in fraud clicks. We believe that the battle to drastically minimize the growing incidents of PPC click frauds can be won with technological innovation and educative programs to enlighten the practitioners, via exposure of their of their tricks and designs from news and happenings in the industry.
We would collaborate with Google Adsense and other PPC programs to expose this tendency that threatens the integrity of online publishing and advertising industry. That is what we have set ourselves to achieve, as we join in the battle rid our industry of this growing menace. We welcome all efforts and information by publishers and advertisers alike, to send these fraudsters out of the market.
# posted by Hon. Aderemi Ojikutu @ 11:46 AM 
