Thursday, July 27, 2006
3 Powerful Tools To Protect Your Advertising Budget From Click Fraudsters
We feel obliged today on this news platform to lead our readers to the some of the tools released by Google AdWords Help Center to counter or prevent the incidence of invalid clicks. Dectection, filtering, Monitoring and human intelligence are what we can summarise as these tools.
Until recently, I use to wonder why at adsense forums some of the posters refuse to reveal their URL which makes them the most money from Google Adsense. Now, I know better, it is because of abuse by click fraudsters and competing niche publishers who could get them banned by the almighty Google. If at our level we refuse to reveal the strategic Goose that lays the golden egg into nest of our Adsense earnings, it would be unfair too to stridently accuse Google of not revealing the methodology of how it dectects invalid or fraud clicks.
The most potent argument of these our industry colleagues is that Google cannot be an accused, a judge and arbiter in her own case, and that there is need for an independent third party using independent metrics to determine invalid and fraud clicks. They easily forgot that in a market economy, the real arbiters are the invincible forces of free enterprise, not even the self-appointed "independent judges".
We feel obliged today on this news platform to lead our readers to the some of the tools released by Google AdWords Help Center to counter or prevent the incidence of invalid clicks. Dectection, filtering, Monitoring and human intelligence are what we can summarise as these tools.
Until recently, I use to wonder why at adsense forums some of the posters refuse to reveal their URL which makes them the most money from Google Adsense. Now, I know better, it is because of abuse by click fraudsters and competing niche publishers who could get them banned by the almighty Google. If at our level we refuse to reveal the strategic Goose that lays the golden egg into nest of our Adsense earnings, it would be unfair too to stridently accuse Google of not revealing the methodology of how it dectects invalid or fraud clicks.
The most potent argument of these our industry colleagues is that Google cannot be an accused, a judge and arbiter in her own case, and that there is need for an independent third party using independent metrics to determine invalid and fraud clicks. They easily forgot that in a market economy, the real arbiters are the invincible forces of free enterprise, not even the self-appointed "independent judges".
Click Fraud or Invalid Click: What is The Difference?
Part of industry controversy revolves around the definition of what is a fraud click and an invalid click. We had to go to get the broader definition from google herself, through her Business Product Manager for Trust & Safety, Shuman Ghosemajumder; this interview from her blog also threw light on the fraud estimation controversy. It is Google's believe that the independent consultants who "arrived" at the outrageously high click fraud estimation of 30%, did so in order to hype-market their product, and that such "estimation" was not based on any scientific and statistical premisce.
Google insisted for the umpteenth time that these cases of invalid clicks remain insignificant, saying: "Fighting invalid clicks aggressively is in Google's best interest and essential for us to maintain a viable business".
Part of industry controversy revolves around the definition of what is a fraud click and an invalid click. We had to go to get the broader definition from google herself, through her Business Product Manager for Trust & Safety, Shuman Ghosemajumder; this interview from her blog also threw light on the fraud estimation controversy. It is Google's believe that the independent consultants who "arrived" at the outrageously high click fraud estimation of 30%, did so in order to hype-market their product, and that such "estimation" was not based on any scientific and statistical premisce.
Google insisted for the umpteenth time that these cases of invalid clicks remain insignificant, saying: "Fighting invalid clicks aggressively is in Google's best interest and essential for us to maintain a viable business".
Vindicated! Google "Deep-Tackles" Fraudsters
It has always been my opinion here on this platform that Google has a sincere motive in tackling click fraudsters. I maintained in the past that it is in the interest of Google , Yahoo and other PPC companies to tackle the growing incidence of click frauds in order to protect the integrity of our industry. I do not belong to the school of thought that says that Google subtly encouraged and even surreptitiously sponsored the activities of click fraudsters because of the intrinsic gain in it for her.
Yesterday, Google came out with additional preventive tool for Adwords advertisers to comprehensively estimate the activity of click fraud in the on-going battle to monitor, expose and minimize the activity of click fraudsters. You can read or hear further about this from the 'horse's mouth' Google Adwords Blog ...
It has always been my opinion here on this platform that Google has a sincere motive in tackling click fraudsters. I maintained in the past that it is in the interest of Google , Yahoo and other PPC companies to tackle the growing incidence of click frauds in order to protect the integrity of our industry. I do not belong to the school of thought that says that Google subtly encouraged and even surreptitiously sponsored the activities of click fraudsters because of the intrinsic gain in it for her.
Yesterday, Google came out with additional preventive tool for Adwords advertisers to comprehensively estimate the activity of click fraud in the on-going battle to monitor, expose and minimize the activity of click fraudsters. You can read or hear further about this from the 'horse's mouth' Google Adwords Blog ...
