Thursday, July 27, 2006
Vindicated! Google "Deep-Tackles" Fraudsters
It has always been my opinion here on this platform that Google has a sincere motive in tackling click fraudsters. I maintained in the past that it is in the interest of Google , Yahoo and other PPC companies to tackle the growing incidence of click frauds in order to protect the integrity of our industry. I do not belong to the school of thought that says that Google subtly encouraged and even surreptitiously sponsored the activities of click fraudsters because of the intrinsic gain in it for her.
Yesterday, Google came out with additional preventive tool for Adwords advertisers to comprehensively estimate the activity of click fraud in the on-going battle to monitor, expose and minimize the activity of click fraudsters. You can read or hear further about this from the 'horse's mouth' Google Adwords Blog ...
It has always been my opinion here on this platform that Google has a sincere motive in tackling click fraudsters. I maintained in the past that it is in the interest of Google , Yahoo and other PPC companies to tackle the growing incidence of click frauds in order to protect the integrity of our industry. I do not belong to the school of thought that says that Google subtly encouraged and even surreptitiously sponsored the activities of click fraudsters because of the intrinsic gain in it for her.
Yesterday, Google came out with additional preventive tool for Adwords advertisers to comprehensively estimate the activity of click fraud in the on-going battle to monitor, expose and minimize the activity of click fraudsters. You can read or hear further about this from the 'horse's mouth' Google Adwords Blog ...