Thursday, July 27, 2006
Click Fraud or Invalid Click: What is The Difference?
Part of industry controversy revolves around the definition of what is a fraud click and an invalid click. We had to go to get the broader definition from google herself, through her Business Product Manager for Trust & Safety, Shuman Ghosemajumder; this interview from her blog also threw light on the fraud estimation controversy. It is Google's believe that the independent consultants who "arrived" at the outrageously high click fraud estimation of 30%, did so in order to hype-market their product, and that such "estimation" was not based on any scientific and statistical premisce.
Google insisted for the umpteenth time that these cases of invalid clicks remain insignificant, saying: "Fighting invalid clicks aggressively is in Google's best interest and essential for us to maintain a viable business".
Part of industry controversy revolves around the definition of what is a fraud click and an invalid click. We had to go to get the broader definition from google herself, through her Business Product Manager for Trust & Safety, Shuman Ghosemajumder; this interview from her blog also threw light on the fraud estimation controversy. It is Google's believe that the independent consultants who "arrived" at the outrageously high click fraud estimation of 30%, did so in order to hype-market their product, and that such "estimation" was not based on any scientific and statistical premisce.
Google insisted for the umpteenth time that these cases of invalid clicks remain insignificant, saying: "Fighting invalid clicks aggressively is in Google's best interest and essential for us to maintain a viable business".
# posted by Hon. Aderemi Ojikutu @ 4:25 AM 
