Sunday, July 23, 2006
At Last: Google Click Fraud Settlement Suit in View
We have witnessed an avalanche of news that support our PPC news objectives on this site in the last few days, we hope to serve you as many of these reports as we can, over time, meanwhile, news on how Google's effort to win the battle against click-fraudsters is being reinforced independent Reports, Please, read on:
This new week may likely witness the final settlement of the lawsuit filed against Google last year by a U.S. based company- Lane's Gifts and Collectibles of Texarkana. On Monday and Tuesday, Arkansas judge, Joe Griffin would be hearing and probably be giving final approval to the settlement between Google and Lane's Gifts in the $90Million suit.
The investigation by independent analysts reveal that both parties may agree to settle out of court and that Google's attorneys see the $90million settlement as fair.
the crux of the case is the anger of advertisers who claimed that they were overbilled by the search engine giant and that this overbilling was traceable by them to click fraudsters who wanted to deplete their advertising budgets.
These click frausters were described as "swindlers or mischief makers who repeatedly clicked on a Google Adwords Ads without any legitimate interest in the product or service".
This case, once again, brings me to the emphatic conclusion that Google is a fair player in the PPC game. It is this goodwill generated by her "fair-play" that, I believe, makes her revenue to soar tremendously(about 77% increase over the corresponding period of last year). With her second quarter reports already released last week, I see Google hitting the $10 Billion mark this 2006, her best ever!
There remains however, a sharp division among online advertising practitioners as to the proportion of fraud clicks, while some alleged incidents of 14-30% Google and Yahoo insist that such claims are wildly exaggerated.
I belong to the school-of-thought that says: "Any subtle encouragement of click frauds by the big players would only help to erode the integrity and growing confidence of the market in PPC ads". Market forces would naturally drive down the revenues as a result of declining interest in unchecked fraudulent clicks. It is therefore we believe, in the interest of google and yahoo giants to protect the integrity of PPC advertising. We don't suscribe to the arguments of our some of our colleagues that Google nad other PPC companies subtly encourage website click frudsters. the fallacy of that argument is in the fact that it is not sustained or supported by economic science.
We have witnessed an avalanche of news that support our PPC news objectives on this site in the last few days, we hope to serve you as many of these reports as we can, over time, meanwhile, news on how Google's effort to win the battle against click-fraudsters is being reinforced independent Reports, Please, read on:
This new week may likely witness the final settlement of the lawsuit filed against Google last year by a U.S. based company- Lane's Gifts and Collectibles of Texarkana. On Monday and Tuesday, Arkansas judge, Joe Griffin would be hearing and probably be giving final approval to the settlement between Google and Lane's Gifts in the $90Million suit.
The investigation by independent analysts reveal that both parties may agree to settle out of court and that Google's attorneys see the $90million settlement as fair.
the crux of the case is the anger of advertisers who claimed that they were overbilled by the search engine giant and that this overbilling was traceable by them to click fraudsters who wanted to deplete their advertising budgets.
These click frausters were described as "swindlers or mischief makers who repeatedly clicked on a Google Adwords Ads without any legitimate interest in the product or service".
This case, once again, brings me to the emphatic conclusion that Google is a fair player in the PPC game. It is this goodwill generated by her "fair-play" that, I believe, makes her revenue to soar tremendously(about 77% increase over the corresponding period of last year). With her second quarter reports already released last week, I see Google hitting the $10 Billion mark this 2006, her best ever!
There remains however, a sharp division among online advertising practitioners as to the proportion of fraud clicks, while some alleged incidents of 14-30% Google and Yahoo insist that such claims are wildly exaggerated.
I belong to the school-of-thought that says: "Any subtle encouragement of click frauds by the big players would only help to erode the integrity and growing confidence of the market in PPC ads". Market forces would naturally drive down the revenues as a result of declining interest in unchecked fraudulent clicks. It is therefore we believe, in the interest of google and yahoo giants to protect the integrity of PPC advertising. We don't suscribe to the arguments of our some of our colleagues that Google nad other PPC companies subtly encourage website click frudsters. the fallacy of that argument is in the fact that it is not sustained or supported by economic science.
# posted by Hon. Aderemi Ojikutu @ 9:44 PM 
